Two of London’s most iconic locations will be taken over by Jaguar this month to mark the launch of the new XE.

JaguarXEOn September 8th Earls Court and another secret hotspot will become host to two spectacular events.

The Jaguar XE S Derivative will be released at Earls Court in a show narrated by Scottish actor John Hannah and containing performances from the likes of the Kaiser chiefs and Eliza Doolittle. The event will be streamed live   from 19.15 GMT to 20.45 GMT.

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The full XE range will not be revealed until the Paris Motor Show on October 2nd, so the Earls Court event will provide an exclusive and much anticipated glimpse at the car that has been said to redefine the concept of the mid-size sports saloon.

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The XE has been heralded as a truly innovative car for Jaguar, thanks to its lightweight construction and chassis technology. What’s more, it is set to contain a new family of Ingenium engines, aluminium architecture and responsive steering.

A select group of 200 VIPs will be able to preview these amazing specifications at the second Jaguar event at the yet-to-be-named location. Here an audio-visual spectacle will take place during the FEEL XE track performance. Emeli Sande will also perform live for 45 minutes, revealing her newly-written track inspired by the car.

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This event will also be streamable via www.Jaguar.com from 21.30 to 22.15 GMT.

It’s certainly a busy time for Jaguar at the moment, with a redesigned Mark 2 recently being unveiled. Director of design at Jaguar Cars, Ian Callum, was behind the redesign, with Classic Motor Cars Limited helping to restore the vehicle.

This activity all helps to put Jaguar firmly in the spotlight and solidify its position as one of the most aspirational vehicle manufacturers.

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