Mercedes continues to heighten its reputation for delivering quality and automotive progress, with the announcement of a new brand and a new model in the exclusive, top-class segment of the market.

Maybach, once a luxury brand under Mercedes until two years ago, will return in the “Mercedes-Maybach” guise. It will begin its new existence with the delivery of a top-of-the-range version of the Mercedes S-Class.

The Mercedes-Maybach S-Class_2

Designed to appeal to “status-conscious” customers, the new Mercedes-Maybach S 600 is expected to cause a few second glances when it passes by.

The Mercedes-Maybach S 600 and the brand itself were introduced on November 11th in SIndelfingen, Germany, by Ola Kallenius, member of the divisional board of management of Mercedes-Benz Cars responsible for marketing and sales, and Dr Jens Thiemer, head of marketing communications for Mercedes-Benz passenger cars.

Towards the latter portion of November, the S 600 will receive its grand unveiling in Guangzhou and Los Angeles.

The Mercedes-Maybach S-Class_3

The brand seems to be immensely confident about its new offering and its stake in the market. Of course, it follows on from the 2013 Mercedes-Benz S-Class, described by the manufacturer as “the best car in the world”. With that in mind, the latest Maybach creation has a lot to live up to—especially since the Mercedes-Benz S-Class is the most successful model in its class, achieving over 100,000 sales in its first year.

With a 2015 release expected for the Maybach S 600, it is hoped that the Mercedes-Benz mantra for delivering the very best in products, technology and services passes into the very top segment of the market.

According to Mercedes-Maybach, the late November should live up to customers’ high expectations and will mark a “new chapter” in the history of the brand. Furthermore, the Maybach S-Class model is set to create new levels of exclusivity.The Mercedes-Maybach S-Class_1

In order to set it aside from the standard S-Class models, the S 600 will include “extra spaciousness, special seats and lavishly designed, prestigious interiors offering extensive scope for individualisation,” as stated in a press release from the company.

“By expanding our brand world we are able to offer our customers some new ideas about Mercedes-Benz,” Ola Kallenius said. “Even more choice and individuality in terms of our products, and a transparent and logical structure around them in the form of our new nomenclature.”

The “nomenclature” Mr Kallenius was referring to is another new launch from Mercedes-Benz.

As stated in the company’s official release, it is a “system used for the designation of its various model series and engine types, so providing its customers with a simple and transparent way to find their bearings around its ever-growing portfolio of models.”

The Mercedes-Maybach S-Class_4

It is basically an acronym, made up of between one and three upper-case letters to represent the model, with a lower-case letter to distinguish the engine type.

For example, the five core model series, A, B, C, E and S, will remain, while SUV’s will be referred to as GL, in reference to the legendary G Class, while coupes will begin with CL, followed by the model type. Roadsters will feature the SL tag.

As far as engines go: c for “compressed natural gas,” d for “diesel”, e for “electric”, f for “fuel cell”, h for “hybrid”.

Speaking of the change to the nomenclature, Dr Thiemer said: “More clarity, more transparency, more consistency for Mercedes-Benz customers – we are convinced that our new nomenclature will support us in achieving this objective.”

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