Motorists across the UK have been urged to slow down when they get behind the wheel over the coming weeks, as the chances of them having an accident increase during school half-term holidays.
Road safety organisation Brake has called on UK drivers to think ahead and cut their speed when travelling through urban areas, as children could be out playing and any accident that involves a child is a tragedy.
Ellen Booth, Brake senior campaigns officer, said individuals run the risk of being unable to stop in an emergency if they are going too fast and it is therefore imperative that drivers act responsibly every time they get behind the wheel of a vehicle.
She commented: "Children make mistakes on roads, so it's vital drivers are always ready to stop in an emergency.
"Don't fool yourself that you can handle faster speeds: slowing down to 20 mph or less around schools and homes is essential in giving yourself time to react, and allowing families to walk and cycle without fear."
Research from the organisation revealed that more than half (52 per cent) of young male drivers have admitted to breaking the 30 mph speed limit in built-up areas at least once per week, while 34 per cent of older drivers and 27 per cent of females admitted to doing the same.
Andy Goldby, director of motor underwriting and pricing for Direct Line Car Insurance, added that while parents can teach their children of the importance of the green cross code and always acting responsibly when near roads, their safety ultimately lies in the hands of drivers and whether or not they are willing to slow down.
Brake also recently backed the introduction of tougher measures for those found guilty of drink and drug-driving offences as part of the new Crime, Communications and Court Bill.
It enables courts to issue fines of up to £5,000 and an up to 12-month driving ban for lawbreakers.
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Posted by Jack Smith