The new Divine DS concept car has been revealed ahead of its appearance at the Paris Motor Show 2014.

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As DS is a brand that is building its reputation on style, the new concept car comes with a range of interior design choices as well as in car technology such as a 10.4 inch HD Touch Drive interface, a holographic display and laser headlights.

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Over 500,000 vehicles have been sold around the world since the release of the DS 3 in 2010. Now the Divine is being built as a follow up and to build the success of the brand.

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The exterior of the car is sprayed a metallic grey and has curvy-looking bodywork. It is characterised by features such as the DS Wings, dramatic lines on the sides and a roof design that is unique to the vehicle.

On the inside, customers get a choice of three interior ambiences that are interchangeable. A couple of big name French designers have also been involved in the look of the car, with Lesage working on the embroidery and Swarovski providing crystal designs.

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The LED modules on the front of the car are designed to resemble diamonds and have Swarovski crystal fabric at the base of each unit. Laser lighting is used in the headlights of the car, which is 50 per cent more powerful than LED lights in terms of intensity.

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However, these lights do not dazzle other drivers as the car has cameras installed to identify oncoming vehicles and adjust the lighting automatically.

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Chief executive officer of the DS Brand Yves Bonnefont said: “Divine DS is an expression of our expertise. This concept car is the very essence of what DS is and what it will be. A perfect alliance between sophistication and technology. Unveiled just a few weeks after the birth of the brand, Divine DS perfectly expresses the unique personality of DS.”

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Powering this four-door vehicle is a 1.6 THP turbocharged direct-injection petrol engine that delivers 270 bhp.

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