A royal observer said recently that we should take note and enjoy the Queen’s Platinum Jubilee, for if we left it pass us by unnoticed, we are not likely to see another within 100 years. The Queen celebrates her Platinum Jubilee with us all on Friday 3 June 2022, and among the many street parties and retrospective TV celebrations that have been planned, there is another worth noting here; the McLaren Automotive Platinum Jubilee paint and badging.
Yes, McLaren has developed a paint specifically to celebrate this Jubilee along with special ‘Elizabeth II’ badging. The platinum silver paint has been developed by McLaren Special Operations (MSO) and can be seen in the flesh coating a one-off Artura, which is also decked out with the celebratory badging. You can order the paint colour too, and it won’t be a limited edition and will remain available to order for the foreseeable future.
MSO has also developed a Elizabeth II platinum badge, and both were announced on the 18th anniversary of the day that Her Majesty Queen Elizabeth II had opened the McLaren Technology Centre in Woking, Surrey. McLaren chose to reveal the paint not on a classic, but on the company’s new hybrid Artura supercar. The new high-performance sports car is a surely hint of things to come, as McLaren strives to provide greener automotive solutions without compromising excitement. With the Artura taking just 2.9 seconds to hit 62mph from zero and the ability to reach 124mph in 8.3 seconds, it certainly looks like McLaren are on the right track.
So what does the paint look like? Well, it’s silver. Platinum silver to be precise, and precise is very much what MSO has been throughout the process – it took a full eight days for the bespoke division to come up with the perfect shade of colour. The Platinum Jubilee paint has been carefully matched to the platinum badge by analysing how the badge looked under different lighting conditions to enable the wizards at McLaren to work with AkzoNobel, McLaren advanced coatings partner, in finding the perfect pigmentation to achieve what was required. But that wasn’t the half of it, the next phase was to create the right formulation to replicate the desired colour and to test it for durability.
McLaren Special Operations Managing Director Ansar Ali described the task as an honour, reiterating that this was a paint that would be available for years to come to remember and celebrate this all too rare royal occasion.
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