Nissan has raised the bar when it comes to showstopping ways of unveiling new cars. The new Nissan Qashqai was revealed with a dramatic social-mapping experience.
This is the second-generation model from the manufacturer and Nissan chose a way to connect all of its fans from around the world with its launch. The Japanese carmakers hosted an innovative event that used the latest technology to create a special live global experience.
Nissan teamed up with Wired, MyModernMetropolis and ItsNiceThat to find out what its fans were inspired by. The team took to social media and even created a special Facebook app to get opinions from around the world. A number of hashtags were used and members were invited to post photos that fitted three Qashqai-related themes: Urban Life, Tech Inspiration and The Future.
Everyone that joined in had the chance to win a trip to the Tokyo Motor Show, which will start on November 20th in the Japanese city.
Showing that social media is an effective channel, as well as the popularity of the carmaker, in just a matter of weeks more than 3,200 images had been submitted across five different countries. This information helped Nissan and its team to create a digital portfolio of all the landscapes, technologies and styles that inspire its fans throughout a number of countries.
Thousands of images were brought together to create the centrepiece that Nissan used to unveil its brand new generation Qashqai.
Broadcast across the internet, the multi-media display showed an incredible visual timeline of ground-breaking communications technologies. Users around the world were able to join the company on a journey that took them through a virtual cityscape. Those watching were taken past various famous landmarks from around the world towards the venue where the reveal was taking place at 3 Mills Studio in London, UK.
For those at the London venue, the incredible journey was viewed on a massive 15-metre wide screen.
The brand new Nissan Qashqai was then revealed by piecing together all the images that were submitted through the social networks. The spectacular scenes were collected and transformed into the car by a projection display. This was watched by people around the world through live streaming, an international audience of the world’s press and VIPs at the venue itself.
David Parkinson, Nissan’s head of Social and Digital Engagement for Africa, Middle East and Europe said: “Unveiling the next generation crossover to the world would be unthinkable without calling on the help of the two-million owners of the original model that pioneered the crossover. The Nissan Qashqai is the ultimate expression of Nissan’s brand, Innovation that Excites, and by involving our customers we were able to unveil the all-new model in style!”
More than two million owners of the first-generation Qashqai helped provide their views and opinions, which ultimately shaped how the second-generation model.
A number of new technologies are included in the latest version of the Nissan Qashqai. The flagship of these is the Nissan Safety Shield that provides the driver with a range of advanced safety systems by using a range of cameras and radar sensors.