Technological innovation is becoming an ever-larger part of the world we live in, particularly when it comes to cars. Inspirational invention comes this time from SEAT, which is partnering with digital giant Samsung.

The technology company will be used to execute a virtual handover of 129 new SEAT Leons, which are being deployed to show how digital products could enhance the delivery of cars.

It sounds complicated, but really, these will function as a bit of a test run to appeal to the new generation of connected drivers, which means people who live their lives alongside digital technology and expect a high level of connectivity.

Using a personalised video deployed via a VR Gear headset and the latest Samsung S7 smartphone, the 129 new hatchbacks were given to a group of drivers who will use them for field work with a retail marketing agency.

The agency – Blue Square – delivers retail theatre for Samsung, bringing products to life for consumers in store.

Impressively, this virtual handover saw the takeover of all the car’s features, including operating the main controls and the in-car technology, like its infotainment system.

Using this virtual technology meant that the delivery time of the vehicles was seriously reduced, and we’re guessing it also looked pretty cool too.

This joint project with Blue Square is SEAT’s second foray into working with Samsung, as they partnered with the company last year, showcasing a Leon with connectivity technology that could alter the car’s ambient lighting, climate control settings, favourite music and you could even receive a greeting message when you climbed aboard.

Other features saw you able to lock and unlock the car door using a smartwatch, which is great, if you have one.

Although these partnerships haven’t yet translated onto the mass market, all eyes are turned towards Spain and trained on the impending innovations from SEAT in the future.


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