Backing up their now familiar, and pretty funky, DS3, DS4 and DS5 range of cars, Citroen has built this big and bold luxury SUV concept, called the DS Wild Rubis. Snigger-worthy name aside, we can definitely see shades of the DS4 car in the Rubis, as well as some very obvious chrome styling touches. It’s big and it’s in your face, and it’s for the Chinese market. Ah, so that explains the attention to the chrome design bling.
The thumping Rubis will be hard to miss when it goes on display at the Shanghai Motor Show later this month; it measures some 4.7 metres long, 1.95 metres wide and 1.59 metres high, and is liberally smothered in this pulsing ruby red paint and lashings of chrome and LEDs. And the wheels are a massive 21-inches.
Such a large car-canvas needs some design detailing to keep it interesting, and that’s one thing that Citroen are rocking right now with their production DS range. Up front we see a chrome-dominated grille area flanked by aggressive full LED headlights, while the flanks show recognisable DS wheel arch flares and bold crease-lines defining the doors. More chrome and sharp LED lighting aggression at the rear completes this fearsome big chunk of Citroen SUV.
There’s no real info on the Wild one’s interior, but, judging by their wild-styled DS5 production car that looks a lot like a 1950s jet plane inside, I’d expect the Wild’s interior to be about as jazzy as leather-trimmed jazz festival in full swing.
Power for the Wild Rubis will be taken care of by a plug-in hybrid system – something Citroen are well on the pace with – but would likely be a petrol and electric system for China, rather than the diesel and electric system favoured by us Brits.
By Dan Anslow