The climax of the NFL American football season, the Super Bowl, is perhaps the most watched sporting event in the world.
Not only is the annual display of sporting excellence a platform for the world’s best players to showcase their talents and achieve athletic glory, it has also become synonymous for another reason.
No, I’m not talking about the half-time show, I’m talking about the advertisements – or commercials, depending on which side of the pond you are from.
Yes, the Super Bowl is where brands from all over the world pay millions of dollars for 30-second slots of airtime to promote their latest product.
But these aren’t just regular advertisements, oh no. These are the most epic, hilarious and off-the-wall-crazy adverts you have ever seen in your life, and car manufacturers revel in taking the spotlight.
This year, Maserati took the challenge of coming up with a spectacular and memorable advert for their latest model, the Ghibli. They certainly did not disappoint.
The 90-second spot entitled “Strike” was played during the first quarter of the clash between the Denver Broncos and the Seattle Seahawks. At least it gave the Broncos’ fans something else to think about besides the fact their team were being mercilessly pummelled by the opposition.
It was dramatic showing of natures greatest forces, such as waves, tornadoes, fire and wind. “The world is full of giants,” the young actress reads.
She walks out of her front door while reciting a poem, while images of cityscapes, factory workers, nature, fishermen and car constructors are shown on screen.
“We wait until they get sleepy, wait until they get so big they can barely move, and then walk out of the shadows, quietly walk out of the dark—and strike,” she says.
Then the ferocious noise of the Maserati Ghibli’s powerful engine can be heard, before the car speeds down a dark, hazy road in Los Angeles.
“We have prepared,” reads the screen’s message. “Now we strike”.
All in all it’s a pretty elaborate and bold video from the manufacturer, but it was sure to leave an impression on viewers. The sound of the engine alone is enough to make the hairs on the back of your neck stand up on end.
The brief look we got of the car before it sped away was mean too. It looked powerful and impressive, with two headlights piercing through the LA dusk.
“Maserati is embarking on its 100th year of craftsmanship with an important entry into the North American market,” said Harald Wester, CEO of Maserati SPA. “We’ve worked hard at designing and engineering the Ghibli and there is no better time to make an impactful introduction than while the entire country is watching.”
“We know luxury sports sedan buyers are met with a lot of options these days, but in this category, cars have become more and more uniform,” he continued. “The Ghibli is the newest and most distinguished option in an all-too indistinguishable luxury sports sedan market.”
While Broncos’ fans might be nursing their wounds after a stunning 43-8 defeat at the hands (or perhaps talons) of the Seahawks, at least both sets of supporters can get excited about this latest motoring marvel.